Solazo is a Mexican fine dining restaurant founded in the West Lawn neighborhood on the southside of Chicago. It is known for its great food, drinks, service, and all-round good times.
Solazo came to Pinecone to address two primary challenges
The first was to restore a slow, underperforming website and to have a better social media presence. The second was to help increase leads, conversions, and ultimately sales, because of the desire to go from casual dining to a fine dining experience in an area not typically known for that. Solazo CEO Pepe, who also owns Mexican cuisine restaurant La Joies in the West Loop, and being a highly ambitious entrepreneur knew he needed the right marketing strategy to help Solazo become as successful as his other businesses.
OUR FINDINGS:
Pinecone fully redesigned and developed Solazo’s website
First, we fully redesigned and developed Solazo’s website to function, perform, and generate sales in a far more efficient manner. We customized, modernized, and enhanced its features in order to create a site that was attractive to consumers, and showcased the restaurant’s interior space. Our team also created social media campaigns to reintroduce the brand as fine dining, and created a menu to better illustrate and accommodate the various menus they had, such as breakfast, brunch, dinner, etc.
Next, our team implemented SEO and structural improvements to be able to strengthen functionality, user experience (UX), and upload speed. Likewise, our team also restructured the website framework and sitemap, adding new categories and landing pages to facilitate a smooth transition and improve customer usability.
When we took over the project, our aim was to build a website that not only attracts new customers but also presents the EggHolic brand in a new light.
The entire website design and development process revolved around making this eatery’s online presence stand apart from the competition. The undertakings went on as mentioned.
Our talented tech professionals can help you create a great website, design a stunning logo, or marketing strategy that will surpass your expectations. Our services include the following.
When we took over the project, we aimed to improve and build a website that accurately represented the fine dining experience the client wanted. In addition, to keep and attract new customers, it is also important to have a website that is easy to use, and looks professional.
The website design and development process were designed to make Solazo stand out from its competition, and to provide a unique experience for Chicago’s West Lawn neighborhood. The undertakings went on as mentioned.
We improved the site’s layout and navigation so that it’s easier to browse and use. Our tram of designers used a visual story approach in which they created a balance between content, images, and motion elements.
We made sure that the call-to-action buttons were placed prominently and in high-engagement areas. The logo, colors, and typography remained the same, but the website was given a more vibrant and fresher look.
Our team helped ensure that the landing page focused on the importance of the brand, and that customer feedback was more efficient.
Our developers have improved the usability of the site by arranging the code, and adding features that are easy to use. They added new sections to the landing page in accordance with the sitemap, and created relevant redirects to help execute better funnels.
We worked meticulously to make sure the website was responsive, regardless of device size or operating system. Our team conducted various tests on Chrome, Safari, and Mozilla to ensure that the end result looks good.
The website development team took various precautions to protect the site from all types of cyberattacks. Our team also built a reliable system to keep the data flowing smoothly in the event of any sudden breakdowns or interruptions.
Once the website has launched, we continue to provide website support and maintenance services to keep the business running smoothly. Our developers and designers regularly keep up with changes so that our site remains relevant and user-friendly.
Making your business visible online is the key to success. The main goal of digital marketing for this project was to optimize the elements on the page, increase backlinks, and expand the company’s social reach. The tasks we performed are as mentioned.
SEO is a way to get good rankings on search engines through natural means. It is the ideal way to secure satisfactory long-term results. While PPC can provide immediate results, SEO takes a little time to produce results, but if done correctly, there is no limit to what it can offer.
The base site went through an extensive audit checking parameters like site errors, design issues, links, meta tags, content quality, robots.txt, file size, alt tags, image optimization, XML and visual sitemap.
Through this research, it was revealed all the factors that can lead to a low search engine ranking by major browsers. The SEO experts and content marketers teamed up to create a blueprint of strategies to improve website traction.
Our team conducted extensive research to find keywords that match the target locations provided by the client. These keywords were approved for use in all types of content, including on and off-page.
The Solazo website was optimized through the following steps.
The Solazo website traffic was increased through the following steps.
Our graphic designers and content marketers worked together to create visuals for various social media platforms. The goal was to make Solazo an authentic Mexican restaurant while also creating a dining experience that is both unique and appealing. In addition to increasing brand advocacy, we also made efforts to improve the engagement rates.
Solazo is now ranked as one of the top fine dining restaurants in Chicago.
The results of Solazo website relaunch and marketing campaign have been nothing but receptive. By utilizing social media marketing to campaign with enticing photography and videos to encourage people to experience the new brand, Solazo increased their social media numbers from 500 to 4k, and is still growing.
