Taco Pros is a Mexican restaurant passionate about the art of taco making. While the company started out small, they quickly grew and now have various locations throughout the Chicagoland area.
Los Comales is a family operated Mexican restaurant with various locations throughout the Chicago metropolitan area. While the company is primarily focused on dining services, Los Comales also services the catering market.
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Taco Pros came to Pinecone to address two primary challenges
The first was to create a more efficient website and the second was to grow in a manner that would increase leads, conversions, and ultimately sales. Taco Pros Co-founders Caesar, Victor, and Bhagyesh, being highly goal oriented and passionate about their brand, knew that with the right digital marketing team, they would achieve their dream of being a successful competitor in the restaurant industry.
Another challenge was that in order to grow as a brand, Taco Pros was in the process of changing its company name, which in turn would accelerate a drop in SEO rankings (a typical byproduct of companies changing their DBAs). Pinecone needed to mitigate this inevitable drop in SEO ranking, and grow the company’s revenue through an aggressive marketing campaign and full web redesign.
OUR FINDINGS:
Pinecone fully redesigned and developed Taco Pros website
First, we completely redesigned and developed the Taco Pros website to function, perform, and generate sales in a manner that was significantly more efficient. This was further achieved through the creation of a menu and “About Us,” page. In which we created a copy to reflect the authenticity of the brand. Our team also created an authentic, modern, and customizable website, enhancing the overall experience to accurately showcase the brand’s high-quality food.
Next, our team started a complete rebranding process, which included a change in name, logo, website, and print materials, such as window banners, posters, plastic bag, and the wax paper used for their infamous tacos. Then, we went ahead and implemented substantial SEO and structural improvements in order to strengthen the site’s functionality, user experience (UX), upload speed, and general user experience.
Pinecone launch an effective Digital Marketing Campaign
On the marketing side, we launched and have been continuously maintaining a full-scale marketing strategy to include a strong SEO campaign, and a rebranding campaign used to retain current customers and attract new ones. As well as reputation management to generate sales, and both inbound and foot traffic.
When we took over the project, our aim was to build a website that not only attracts new customers but also presents the EggHolic brand in a new light.
The entire website design and development process revolved around making this eatery’s online presence stand apart from the competition. The undertakings went on as mentioned.
Our talented tech professionals can help you create a great website, design a stunning logo, or marketing strategy that will surpass your expectations. Our services include the following.
When we took over the project, our goal was to create a website that was representative of Mexican culture, and authentic to the brand.
The website design and development process was designed to make Taco Pros a more authentic Mexican restaurant, and to set them apart from its competitors. The undertakings went on as mentioned.
We improved the site’s architecture and navigation to make it easier to browse and enjoy. Our team of designers implemented a visually-rich story approach that struck the perfect balance between content, images, and motion elements.
We placed call-to-action buttons prominently and at high-engagement spots to ensure that visitors could easily take action. The website’s design was refreshed with a livelier and fresher aesthetic.
Our team made sure that the landing page showcased the brand’s value and the feedback received from customers more prominently.
Our team made sure that the landing page showcased the brand’s value and the feedback received from customers more prominently.
Our developers have cleaned up the code and enhanced the functionality on the site by making everything user friendly. They added new sections on the landing page as per the sitemap, and created relevant redirects to execute better funnels.
Regardless of device size or operating system, we take great care to ensure that our website is responsive. Our team conducted various tests on Chrome, Safari, and Mozilla to ensure that the end result runs smoothly.
The website development team took measures to protect the site from all types of malicious cyberattacks. In addition, our team also built a reliable system to keep the data flowing smoothly, in order to avoid breakdowns or interruptions.
We continue to provide support and maintenance services to keep the business running smoothly after the launch. Our developers and designers keep up with changes and implement them as needed.
To be successful on the internet, it is essential to make your business more visible. The leading goal of digital marketing for this project was to optimize the elements on the page, increase backlinks, and expand the company’s social reach. The tasks we performed are as mentioned.
The best way to achieve long-term success is to follow a plan that works well. SEO can provide a long-term result, but it takes some time to achieve it.
The base site is fully audited with parameters such as site errors, design issues, links, meta tags, content quality, robots.txt, file size, alt tags, image optimization, XML, and visual sitemaps checked.
This report showed all the reasons why a website’s ranking in major browsers is low. The SEO experts and content marketers came up with a plan to address the disadvantages of websites and improve their traction.
The online marketers carried out extensive research for keywords that are relevant to the target locations provided by the client. These keywords were approved for use in all types of content, including on and off-page content.
The Taco Pros website was optimized through the following steps.
The Taco Pros website traffic was increased through the following steps.
Our graphic designers and content marketers collaborated to create visuals that could be used on various social media platforms. The goal was to make Taco Pros an authentic Mexican restaurant and increase brand awareness. We also made efforts to improve our engagement ratings by creating and uploading on social media.
Taco Pros has successfully rebranded as a company
The results of Taco Pros website and marketing campaign have been nothing short of staggering. Taco Pros now appears on the very first page of Google and other search engines. We were also able to help the client with their social media needs in order for customers to be receptive to their rebranding efforts. In addition, through having restructured the website framework, sitemap, and adding new categories and landing pages, our client has seen a monumental growth in both customer satisfaction, and solidifying its reputation within the restaurant industry.
