EggHolic is an authentic Indian egg restaurant with various locations throughout the United States and Canada. The company prides itself on having one of the best Indian street food restaurants around.
EggHolic is an authentic Indian egg restaurant with various locations throughout the United States and Canada. The company prides itself on having one of the best Indian street food restaurants around.
160K
33K
927.2%
1428.2%
148.4%
EggHolic came to Pinecone to address three primary challenges
The first was to improve an underperforming website, and the second was to enhance social media in order to increase leads, conversions, and sales. The third was to focus on branding so the company could grow, and hit their goal of opening up more locations. EggHolic Co-founders and cousins Bhagyesh and Lay Patel, knew their business had a lot of potential, and through teaming up with Pinecone, knew it would generate more revenue.
OUR FINDINGS:
Pinecone fully redesigned and developed EggHolic’s website
First, we fully redesigned and developed EggHolic’s website with a design that was more vibrant and user friendly. This has helped the company not only generate revenue but also grow their brand exponentially. Our team accomplished this through customizing, modernizing, and enhancing the overall site aesthetics to more accurately represent the brand’s high quality and stellar reputation within the Indian restaurant industry.
Next, our team implemented SEO and structural improvements to be able to strengthen the site’s functionality, user experience (UX), and upload speed. In addition, our team restructured the website framework and sitemap, adding new categories and landing pages for a better customer experience.
When we took over the project, our aim was to build a website that not only attracts new customers but also presents the EggHolic brand in a new light.
The entire website design and development process revolved around making this eatery’s online presence stand apart from the competition. The undertakings went on as mentioned.
Our infotech professionals, be it website developers, graphic designers, or digital marketers, everyone started working with the best of their knowledge to satisfy all client expectations and deliver results far better than envisioned. The services we provide are as follows.
When we took over the project, our aim was to build a website that not only attracts new customers but also presents the EggHolic brand in a new light.
The entire website design and development process revolved around making this eatery’s online presence stand apart from the competition. The undertakings went on as mentioned.
We started by refining the site architecture and navigation to enable easier browsing and offer a frictionless experience. The designers implemented a visual story approach where we created an ideal balance between content, images, and motion elements.
Moreover, we made sure that the call-to-action buttons were placed clearly and at high engagement spots. The logo, colors, and typography remained as they were but the overall feel of the website was renovated to add vibrancy and fresh perspective.
Additionally, our designers made sure that the landing page showcased the value of the brand and feedback received more prominently. The design came out pleasingly alluring.
Our developers uncluttered the code and enhanced the functionalities on the site by making everything user-friendly. They added new sections on the landing page as per sitemap and created relevant redirects to execute better funnels.
We worked intensively on the responsiveness of the website and made sure that the site functions well on all types of devices, irrelevant of size or operating system. Our team tested the end result on Chrome, Safari, as well as Mozilla.
Furthermore, the website development team took special care to safeguard the site from all types of malicious cyberattacks. The professionals also built a robust system to keep the data flowing fluently to avoid any sudden breakdowns or interruptions.
Finally, after the launch, we continue to provide website support and maintenance services to keep the business on track. Our developers and designers stay updated and implement relevant changes as and when needed.
Increasing visibility over the internet is the key to success in any business. The goal of our digital marketing spearheads for this project was to optimize on-page factors, multiply backlinks, and widen the company’s social reach. The tasks we performed are as mentioned.
SEO is an organic way to attain desired rankings on SERPs. It is the ideal way to secure satisfactory results in the longer run. While PPC provides an on-the-spot outcome, SEO takes a little time, but if done right, there’s no limit to what it will offer.
The basic site went through a comprehensive audit where parameters like website errors, design issues, links, meta tags, content quality, robots.txt, file size, alt tags, image optimization, XML, and visual sitemap were checked.
This revealed all the issues responsible for attaining a low search engine ranking by major browsers. The SEO experts, along with content marketers made a blueprint of actions to resolve these drawbacks and enhance website traction.
The online marketers carried out exhaustive research for keywords based on the target locations provided by the client. These keywords were sent for approval and then documented to be used in all types of content, be it on or off-page.
The EggHolic website was optimized through the following steps.
The EggHolic website traffic was increased through the following steps.
Our graphic designers and content marketers collaborated to create visuals to put on various social media platforms. The aim was to make EggHolic a household name in targeted locations and increase brand advocacy. We also made efforts to improve engagement ratings by creating and uploading festival-centric posts.
Pinecone launch an effective Digital Marketing Campaign
On the marketing side, we launched and have been maintaining a full-scale marketing strategy that includes a powerful SEO and Paid Search (PPC) campaign as well as reputation management to generate inbound traffic.
Our capable visual artists helped the EggHolic showcase their delicious dishes in the best way possible by creating appropriate photographs and videos. They were used on website pages, social media, and several marketing platforms across the internet.
EggHolic has seen substantial growth
The results of EggHolic website relaunch have been remarkable, they have grown more in six months than in the previous two years. The client has seen an increase in its qualified leads by 177% and through 181 keywords, EggHolic now appears on the very first page — and in many cases, in the top three placements— of Google and other search engines. From what started out as one location, Pinecone has helped EggHolic grow into a noteworthy franchise – currently expanding in the United States with over six locations and one new location opening in Canada.
